Cole Milam recently joined TruStar Marketing as an SEO Account and Project Manager. Cole project manages the SEO services for our health care-centered clients, including Mobile First and Voice Search initiatives. Services include all aspects of organic search, including content strategy. Previously, Cole served as a digital marketing strategist at Amazon and TAKL. At Amazon […]
September 21, 2021
TruStar Marketing has announced Edwin Acevedo has recently been promoted to Senior Analytics Manager because of his constant work to improve his technical knowledge, keeping the team up in the fast-changing environment, and being among the most reliable, dedicated, and likable people on the team. He joined the firm early in 2019 as Digital Optimization Specialist. “Edwin brings deep, technical, and business experience to his role, along with a passion for technology […]
September 21, 2021
Planning content for your website without considering how it will be found by search engines is more wishful thinking than a digital marketing strategy. Google is paying closer attention than ever to what your web pages say. For your website to turn prospects into leads (and eventually into customers), your web content and messaging should set your brand […]
September 14, 2021
Two of the most important factors that determine your website’s organic search ranking are: Your website content Links from other websites to that content. Writing great SEO optimized content is hard. Getting high-quality backlinks to that content is harder. When those links happen naturally, your website’s backlink authority goes up – and so does your […]
February 1, 2021
Google recently updated its popular Analytics service to Google Analytics 4. There’s a lot to like about the new version, particularly the way it unifies diverse data along the user journey. But before you dive into all that amazing new possibility, stick your toe in and see if it feels right. Google Analytics 4 or GA4 […]
January 14, 2021
In 2021, Google will start using the overall user/page experience as a ranking factor. How easy your page is to navigate on mobile devices, the page content, how quickly the page loads and whether the content jumps around while it loads are all things Google will use to determine a good or bad experience. If […]
January 5, 2021
Did you know that your landing pages can make or break any digital marketing campaign…and even some traditional ones? Email, social, paid digital and OTT/CTV and broadcast or print and direct mail – all are great at reaching prospects. But, if you’re driving leads to the web from these campaigns, be sure to send them […]
September 14, 2020
Google announced on its blog that its final, full switch to Mobile First requirements will be postponed from September 2020 to March 2021. But even though the deadline is delayed, the urgency should not be.
July 15, 2020
We humans are a stubborn bunch. If something works for us, no matter if it works well, we usually stick with it. Because, “I’m comfortable with it.” Consider how businesses (filled with humans) adopt new technology. There are usually a few of us on the cutting edge. Then come those on the bleeding edge. A […]
June 15, 2020
Under “normal” market timelines, the onboarding of new technology occurs gradually, with early adopters leading the launch of the bell curve. This is especially true for businesses, which tend to avoid rapid updates for fear of disrupting something that is working (even if not optimally). In the new normal, because of COVID-19, entire populations have […]
May 11, 2020
