Two of the most important factors that determine your website’s organic search ranking are: Your website content Links from other websites to that content. Writing great SEO optimized content is hard. Getting high-quality backlinks to that content is harder. When those links happen naturally, your website’s backlink authority goes up – and so does your […]

Google recently updated its popular Analytics service to Google Analytics 4. There’s a lot to like about the new version, particularly the way it unifies diverse data along the user journey. But before you dive into all that amazing new possibility, stick your toe in and see if it feels right.  Google Analytics 4 or GA4 […]

In 2021, Google will start using the overall user/page experience as a ranking factor. How easy your page is to navigate on mobile devices, the page content, how quickly the page loads and whether the content jumps around while it loads are all things Google will use to determine a good or bad experience. If […]

TruStar Marketing is pleased to announce that Susan Meade (Susy) has recently joined the team as Office Administrator for the Brentwood, TN office. Susy oversees AR/AP, bookkeeping, office administration and special projects. This is an expanded role, due to the company’s success and growth over the last year. Prior to relocating to Nashville and joining […]

TruStar Marketing has recently added Paige Hanley as SEO Specialist to its growing Mobile First/Voice SEO and content strategy services division for its Insurance, Health Care and Industrial & Tech clients.  Prior to her position at TruStar, Hanley was a Content and Optimization Specialist at a national health care organization headquartered in Nashville. Previously, she […]

Did you know that your landing pages can make or break any digital marketing campaign…and even some traditional ones? Email, social, paid digital and OTT/CTV and broadcast or print and direct mail – all are great at reaching prospects. But, if you’re driving leads to the web from these campaigns, be sure to send them […]

TruStar Marketing has added Account Manager Ashley Nathan to the SEO Marketing Team due to unprecedented growth in its digital marketing division over the last 12 months. As part of her role, Nathan manages SEO strategy and implementation services for several of TruStar’s national health care clients. Paula Milam, President of TruStar Marketing, remarked, “Ashley […]

Google announced on its blog that its final, full switch to Mobile First requirements will be postponed from September 2020 to March 2021. But even though the deadline is delayed, the urgency should not be.

We humans are a stubborn bunch. If something works for us, no matter if it works well, we usually stick with it. Because, “I’m comfortable with it.” Consider how businesses (filled with humans) adopt new technology. There are usually a few of us on the cutting edge. Then come those on the bleeding edge. A […]

Under “normal” market timelines, the onboarding of new technology occurs gradually, with early adopters leading the launch of the bell curve. This is especially true for businesses, which tend to avoid rapid updates for fear of disrupting something that is working (even if not optimally). In the new normal, because of COVID-19, entire populations have […]