We humans are a stubborn bunch. If something works for us, no matter if it works well, we usually stick with it. Because, “I’m comfortable with it.” Consider how businesses (filled with humans) adopt new technology. There are usually a few of us on the cutting edge. Then come those on the bleeding edge. A […]
June 15, 2020
Under “normal” market timelines, the onboarding of new technology occurs gradually, with early adopters leading the launch of the bell curve. This is especially true for businesses, which tend to avoid rapid updates for fear of disrupting something that is working (even if not optimally). In the new normal, because of COVID-19, entire populations have […]
May 11, 2020
April 28, 2020 Automated drip emails are sent to prospects and customers and triggered on factors like time, engagement or behavior, like downloading an e-book. As we adjust in the COVID-19 era, you should take a close look at those triggered emails. Oftentimes a drip campaigns’ job is to help move a prospect down the […]
April 28, 2020
April 24, 2020 While there are many business considerations regarding your advertising during this global pandemic, opportunities definitely exist especially with paid digital marketing. The key is to know the difference between the risk and opportunity, and it’s easier said than done. Millions More are Embracing Digital Solutions After all, we can see a new […]
April 24, 2020
April 15, 2020 (Updated June 23, 2020) When the COVID-19 crisis began, search engine results pages showed huge, volatile swings. Now, as hospitals and other health care businesses adapt and adjust their digital marketing budgets, remember this. There is one acquisition channel that stays on even during spending cuts: organic search. Maintaining…even improving…your organic search […]
April 15, 2020
March 31, 2020 We’re all coping with a new normal during the worldwide response to the COVID-19 pandemic. And that means we’re all doing our part to stop the virus from spreading and keeping our families, friends and neighbors safe. We don’t know how long this will last, but we do know that it won’t […]
March 30, 2020
March 17, 2020 By Kevin Reynolds, Director of Client Services, TruStar Marketing, LLC Content marketing and paid digital marketing are both effective ways of establishing your brand, generating leads or customers and increasing revenue. They both provide solid benefits and results. Deciding which one is best for your business or company should be based on […]
March 17, 2020
Persuasive, well-written copy helps you sell products and services, or engage with potential customers. But it doesn’t matter how much money you spend or how persuasive your prose is if no one ever sees or reads it. And that can happen in a big way on the internet. SEO (search engine optimization) copy is […]
February 26, 2020
By Ben Hardt, Director of Digital Strategy & Operations, TruStar Marketing, LLC Everybody’s on social media, but social media isn’t for everybody – especially when it comes to your business It seems like every week there is a new hot app or social media platform claiming to keep you connected personally, professionally or both. But […]
February 13, 2020
By Kevin Reynolds, Director of Client Services, TruStar Marketing, LLC Many marketers are embracing account-based marketing (ABM) to complement the traditional, short-term marketing goal of generating leads for long-term revenue growth. But once you cut through the hype about ABM, executing a campaign is not complicated. ABM is a strategy of engaging with specific sets […]
January 29, 2020
