Google recently updated its popular Analytics service to Google Analytics 4. There’s a lot to like about the new version, particularly the way it unifies diverse data along the user journey. But before you dive into all that amazing new possibility, stick your toe in and see if it feels right. You can also read what […]

In 2021, Google started using the overall user/page experience as a ranking factor. How easy your page is to navigate on mobile devices, the page content, how quickly the page loads and whether the content jumps around while it loads are all things Google will use to determine a good or bad experience. If the […]

Did you know that your landing pages can make or break any digital marketing campaign…and even some traditional ones? Email, social, paid digital and OTT/CTV and broadcast or print and direct mail – all are great at reaching prospects. But, if you’re driving leads to the web from these campaigns, be sure to send them […]

Google announced on its blog that its final, full switch to Mobile First requirements will be postponed from September 2020 to March 2021. But even though the deadline is delayed, the urgency should not be.

We humans are a stubborn bunch. If something works for us, no matter if it works well, we usually stick with it. Because, “I’m comfortable with it.” Consider how businesses (filled with humans) adopt new technology. There are usually a few of us on the cutting edge. Then come those on the bleeding edge. A […]

Under “normal” market timelines, the onboarding of new technology occurs gradually, with early adopters leading the launch of the bell curve. This is especially true for businesses, which tend to avoid rapid updates for fear of disrupting something that is working (even if not optimally). In the new normal, because of COVID-19, entire populations have […]

April 28, 2020 Automated drip emails are sent to prospects and customers and triggered on factors like time, engagement or behavior, like downloading an e-book. As we adjust in the COVID-19 era, you should take a close look at those triggered emails. Oftentimes a drip campaigns’ job is to help move a prospect down the […]

April 24, 2020 While there are many business considerations regarding your advertising during this global pandemic, opportunities definitely exist especially with paid digital marketing. The key is to know the difference between the risk and opportunity, and it’s easier said than done. Millions More are Embracing Digital Solutions After all, we can see a new […]

April 15, 2020 (Updated June 23, 2020) When the COVID-19 crisis began, search engine results pages showed huge, volatile swings. Now, as hospitals and other health care businesses adapt and adjust their digital marketing budgets, remember this. There is one acquisition channel that stays on even during spending cuts: organic search. Maintaining…even improving…your organic search […]

March 31, 2020 We’re all coping with a new normal during the worldwide response to the COVID-19 pandemic. And that means we’re all doing our part to stop the virus from spreading and keeping our families, friends and neighbors safe. We don’t know how long this will last, but we do know that it won’t […]