March 31, 2020 We’re all coping with a new normal during the worldwide response to the COVID-19 pandemic. And that means we’re all doing our part to stop the virus from spreading and keeping our families, friends and neighbors safe. We don’t know how long this will last, but we do know that it won’t […]

March 17, 2020 By Kevin Reynolds, Director of Client Services, TruStar Marketing, LLC Content marketing and paid digital marketing are both effective ways of establishing your brand, generating leads or customers and increasing revenue. They both provide solid benefits and results. Deciding which one is best for your business or company should be based on […]

  Persuasive, well-written copy helps you sell products and services, or engage with potential customers. But it doesn’t matter how much money you spend or how persuasive your prose is if no one ever sees or reads it. And that can happen in a big way on the internet. SEO (search engine optimization) copy is […]

By Ben Hardt, Director of Digital Strategy & Operations, TruStar Marketing, LLC Everybody’s on social media, but social media isn’t for everybody – especially when it comes to your business It seems like every week there is a new hot app or social media platform claiming to keep you connected personally, professionally or both. But […]

By Kevin Reynolds, Director of Client Services, TruStar Marketing, LLC Many marketers are embracing account-based marketing (ABM) to complement the traditional, short-term marketing goal of generating leads for long-term revenue growth. But once you cut through the hype about ABM, executing a campaign is not complicated. ABM is a strategy of engaging with specific sets […]

By Paula Milam, President and Chief Strategist, TruStar Marketing, LLC As we begin a brand new decade, speculation on marketing trends abound. The cool constant is that we can continually improve ROI by expertly fusing the art and science of marketing. This is true across digital and traditional media. It all seems so fast moving […]

  Every new year, we make resolutions. Lose weight. Get more sleep. Hit the gym more often. If you’re a marketer who wants to upgrade your SEO strategy, you must resolve to optimize your websites for voice search in 2020. Digital assistants like Alexa and Siri are now less expensive, more ubiquitous and always on. […]

As the holiday shopping season winds down, we are thankful for digital marketing. If you’re a retailer, you should be, too. Americans spent $9.4 billion during Cyber Monday this year. That’s a new record, a nearly 16.9% increase from 2018, according to Adobe. The biggest driver for sales? Paid search. That channel was credited with […]

By Kevin Reynolds, Director of Client Strategy, TruStar Marketing, LLC The browser cookie transformed digital marketing by serving relevant ads based on user behavior. But a rising tide of privacy regulations and cookie-blocking technology has made it now harder for digital marketers to manage and measure targeted campaigns. While cookie-based ads still work, digital marketers […]

By: Nikia Sayre, Organic Optimization Director, TruStar Marketing, LLC Properly optimized websites use long-tail keywords, conversational content strategies focused on customer intent and mobile-first indexing. However, another important factor, which carries much weight in Google’s ranking algorithm, is site speed. Simply put, if your website is slow to load, it will get penalized by Google, […]