Someone recently sent me a suggested post for LinkedIn about Voice of Customer (VOC) research. The article implied that present-day marketer focus on VOC is over-hyped in its importance and impact. After all, the opening paragraph explained, people are not truly honest in focus groups. WHAT?!
March 31, 2016
Marketers know, every good decision centers on understanding your audience. This is remarkably true for those in Business to Business (B2B) marketing. That’s why we, at TruStar Response Marketing, are sponsoring this month’s NAMA B2B Special Interest Group: Create Buyer Demand with B2B Personas featuring Pat McAlloy of SiriusDecisions.
March 14, 2016
The Hispanic Market in the U.S.—¿Por qué y Cómo? There are more than 53 million people of Latino origin in the United States. They represent about 17 percent of the total population. Hispanic population is expected to grow 167 percent between 2010 and 2050, compared to only 42 percent for the total population. The U.S. […]
November 17, 2015
There’s a lot of talk and action about marketing analytics. Digital marketing has significantly increased the amount of data we can track and utilize to “market back” to highly targeted audiences. Sophisticated e-commerce companies, such as Amazon, tap into prospect profile databases to custom-serve offers, ads, products and services to you in real time. Yet, […]
August 20, 2015
In the new marketing era, anyone can be a “published” author, online or via self publishing. The Content Marketing Institute defines it as “content marketing: a technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer […]
July 20, 2015
Often overlooked, the power of your “Landing Page” can turn a winning idea into a response dud or a mediocre idea into a lead generation success. They are your doorway to response for online marketing and their design, content and power should never be under-valued. The response marketing science behind landing pages is a key […]
May 18, 2015
We’ve all heard about the power of online and mobile marketing, but many executives have yet to figure out what actually works to increase sales. In my experience, the most successful campaigns fuse the science of response marketing with the art of the brand. It’s all about tracking, analytics and brilliant creative that works on […]
April 14, 2015
