CHALLENGE
Key updates by search engines were gradually, negatively impacting KYZEN’s website performance.
- Mobile first requirements by Google moved faster than the existing website that was just 5 years old.
- Additional updates in search engine algorithms required faster loading times than the formerly popular slider headers could accommodate.
DISCOVERY
Conducted TruStar Marketing’s Comprehensive Technical and UXD Audit:
- Sitemap Audit and Recommendations
- User Experience Analysis
- Page Structure Analysis
- Keyword Analysis
Key Findings:
- Common decision maker website entry points and user flows by persona.
- High traffic landing pages for new and returning website visitors.
SOLUTIONS
TruStar Marketing created the new User Flow Strategy & Recommendations and:
- Created user-centered sitemap built on actual user testing.
- Re-designed the entire site for mobile first and UXD.
- Design Engineered vast E-Knowledge Center library. Delivered extensive archive of technical papers, case studies and videos findable with simple industry, process and topic cues.
SUCCESS
Mobile first went live in 4 months with:
- Fast load times
- Easy to find information by industry and process
- User friendly navigation and brand messaging fused to deliver more inquiries