CHALLENGE
A large, national nonprofit mental health system wanted to grow its organic search traffic to increase the number of visitors to its website from search engines, specifically from Google.
DISCOVERY
Working within a strict budget, TruStar Marketing conducted:
- Highly technical advanced keyword research to identify opportunity gaps
- Designed a customized SEO strategy created to progressively build ranking and web traffic month by month
- Met with our client each month to provide KPIs transparently and get feedback and updates on what they were doing internally
SOLUTIONS
Using the research-informed strategy, we:
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Wrote all new metadata across the client’s website to make it easier for Google to pick out which search queries may be relevant to the client’s content.
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Conducted page-level audits (PLAs) to examine the performance of each page and improve content, usability and SEO accordingly.
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Utilized schema markup to improve the client’s search ranking through structured HTML tags that informed search engines of the content’s topic and purpose.
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Conducted regular website audits to monitor performance and identify areas for further improvement.
SUCCESS
Over a 2 year period, we delivered a 140% increase to the client’s website sessions originating from organic search, going from 26,682 to 68,424. Before strategy implementation, organic search accounted for 63% of their total website sessions. Two years later, that number had increased to 77%.
Additionally, the percentage of new sessions (or website visitors that were visiting for the first time) increased by 15%, expanding the client’s reach to new audiences.
The SEO strategy that TruStar implemented was customized to the client’s distinct business challenges and search intent.