CHALLENGE
Share accessible, robust, and insightful website analytics with a variety of time-pressed clients in the hospital and insurance categories.
DISCOVERY
Wide-ranging levels of understanding and ability to present website analytics information.
- Some had little experience with SEO, while others had web development experience.
- Some looked at the analysis when delivered and were only interested in specific items like keywords or session growth. Others requested specific reports for insight into making marketing decisions.
- Hospital clients had many common service lines as priorities, such as emergency, surgery, and women’s health. Other hospitals prioritized different services including urology and orthopedics.
SOLUTIONS
TruStar unlocks the power of data through beautiful interactive dashboards that track KPIs, visualize trends and compare performance over time. We take data from a variety of sources, including Ahrefs, Google Analytics and more. Our analysts are more than number crunchers. They are experienced marketers with the technical know-how to provide actionable business intelligence.
We approach organic search analysis by answering 4 questions:
- What words do people use to find your content, and where does your content rank against the competition?
- Keyword analysis looks at queries that generate traffic to your website. This includes unbranded, long-tail keywords that start top-of-funnel customer journeys.
- Which pages do people land on after finding you?
- Landing page analysis examines page performance and keyword position, looking for growth opportunities. Pages with positive traffic but keyword position outside the top 5 may perform better with optimization. We help you identify these opportunities.
- How do people interact on your website after arriving via organic search?
- Sessions analysis can spot trends and anomalies for insights that lead to smart business recommendations.
- What is your website’s perceived trustworthiness and authority?
- Google’s focus on Experience, Expertise, Authority and Trustworthiness (E-E-A-T) means high-quality backlinks can lead to improved SEO performance. We can advise on how to get more – and better – backlinks to improve your ability to rank for priority keywords.
SUCCESS
- New dashboards with customizable charts let anyone review and analyze real-time data.
- Live training sessions showed how the dashboards work. Detailed documentation provided additional context for review and analysis.
- Shared data analytics regularly on a monthly or quarterly basis with an explanation and recommended actions.