Industrial + Tech
DEEP UNDERSTANDING DRIVES MORE INDUSTRIAL AND TECH BUSINESS
Developing a deep understanding of your audience is the critical success factor that drives more business for your industrial and/or tech company.
TruStar’s best practice, independent qualitative research uncovers the emotional (primal) and pragmatic motivators of your unique audiences. It also discovers trends, common beliefs and threads across your stakeholder, prospect and customer audiences.
This identifies what is truly unique, relevant and true to your brand. It is the kind of information that launches brand strategy that positively sets you apart. We have often noted how many in industrial, tech and B2B segments focus on product selling features, utility, efficiencies or ROI. While these are important, many brands end up looking like their competitors, so decision makers get confused.
BUSINESS TO BUSINESS IS REALLY BUSINESS TO PEOPLE
It is not B2B or B2C, it is always B2P. You are marketing to people (business to a person or people). People make the purchase decision and build brand preferences. These are emotional and pragmatic decisions. Qualitative research yields the brand cornerstones and identifies opportunity gaps for your brand, not just a handful of products.
We are emotional beings, even those of us who are analytical. TruStar Marketing taps into this deep understanding to build powerful, memorable brands.
SUCCESS OF GREAT INDUSTRIAL + TECH BRANDING IS MEASURABLE
Your digital brand is critical to your industrial + tech company success. We start with a digital audit, user experience analysis and keyword research to help identify the successful and unsuccessful paths to your website and landing pages. When designing and developing B2B websites, we intentionally also build the sales funnel. So, you capture more leads.
Then, we share the data in easy-to-understand reports and custom data visualizations, shared on a regular basis. Services include:
- Web Design
- Web Development
- Content Strategy and Development
- User Experience Design
- Search Engine Optimization
- Search Engine Marketing
- Paid Social Media