Category Expertise

Great marketing delivers measurable results. It is in high demand across all industries. We serve many, and we specialize in these three.

Insurance Marketing
Health Care Marketing
Industrial + Tech

Insurance Marketing


It requires powerful messaging that triggers an emotional response…nurturing an interest to ask for more information. Then, it delivers a clear path of choices to qualify leads and deliver conversions to application and enrollment. Our experience improving cost per engagement and cost per enrollment includes dental, health, automobile, vision, AD&D and other insurances. 

Great insurance marketing engages your target audience through deep understanding  

Deep understanding of each targeted audience and their behavioral triggers, mindsets and decision roadblocks are part of our proven data science methodology. We leverage qualitative and quantitative research to identify and spotlight the most desirable benefits, so you rise above the competition and generate more qualified leads, conversions, applications and enrollments.

Marketing Analytics and Development Tech Problem Solvers 

Our clients must often work across multiple disparate application and enrollment platforms. They come to us for Search Engine Marketing (SEM) and Search Engine Optimization (SEO), as well as content strategy and brand messaging. They stay with us because we simplify the complexities of insurance marketing analytics while showing measurably improved results, tracking from click to member. Our team of media experts and developers work together with your platform partners to build better marketing and solve the tech issues to not only get the KPIs you need, but to improve them.

Customized KPI Dashboards Make Leadership Presentations Better

TruStar Marketing experts meet you where you are in your organization, marketing and/or media plans and help you work through the complexities to get the tracking you need. It is what sets us apart in insurance marketing. So does beating your current ROI on your campaigns. Our easy-to-understand custom KPI Dashboards pull all the data together so it’s easy for you to share your success in meetings.

Generate more from your insurance marketing. Request a 30-minute introductory chat or presentation or request more information specific to your needs.