Quality content has always been a key driver of marketing success. But in a time of AI-created copy and search engines prioritizing human-written content, the importance of high-value digital marketing content is accentuated. Today’s customers expect superior, consistent content from brands they are considering supporting. And while content should generally aim to benefit people more […]
August 14, 2023
With the rise of AI technology, some people think we are living in a real-life version of “The Matrix.” What used to be just entertaining science fiction has now become a fast-evolving reality. Just like in the movies, no free-thinking person wants to live under a robot-controlled dystopian society, evading Arnold Schwarzenegger and his fellow […]
July 3, 2023
Now is the time to switch to Google Analytics 4 (GA4), especially because once the switch to GA4 is made on July 1, 2023, all data that is currently in Universal Analytics (UA) will not be available in GA4. So switching now will allow you to begin acquiring and storing data in GA4. Google has […]
August 29, 2022
In our current economy, it’s safe to say money is currently on the minds of many Americans. Gas prices are at an all-time high, costs of living are skyrocketing and interest rates are increasing. In fact, 18% of Americans named inflation as the most important problem facing the U.S. in May, according to a recent […]
July 11, 2022
READ TIME: 2 min. 51 sec. Google’s search engine results page (SERP) is changing. It’s time to adapt or die. Responses to advanced queries will be in a format of featured snippets rather than a list of clickable title/description links to URLs. The intent is to make it easier and faster for people to […]
May 31, 2022
READ TIME: 1 min. 53 sec. TruStar Marketing is proud to announce being named a Semrush Agency Partner! Semrush, an online visibility platform, provides a suite of marketing tools that includes keyword research and online ranking data. The Semrush Agency Partner designation puts us in elite company. We are 1 of 3 agency partners in […]
April 23, 2022
Zachary Van Etten has joined the SEO team of TruStar Marketing as a Marketing Specialist. Zachary focuses primarily on SEO, marketing campaign development and content creation. Previously Zachary served as a Reporter for WUFT News in Gainesville, Florida where he gathered news and news sources to report them through radio, TV, print and social media. […]
November 4, 2021
TruStar Marketing welcomed Marybeth Garcia earlier this year as Director of Media and Digital Operations. Ms. Garcia oversees Media and Digital Marketing activities for the agency, which specializes in Insurance, Health Care and Industrial & Tech clients. Prior to her position at TruStar, Garcia specialized in Direct Response Television, digital content and integrated multichannel marketing […]
November 3, 2021
Cole Milam recently joined TruStar Marketing as an SEO Account and Project Manager. Cole project manages the SEO services for our health care-centered clients, including Mobile First and Voice Search initiatives. Services include all aspects of organic search, including content strategy. Previously, Cole served as a digital marketing strategist at Amazon and TAKL. At Amazon […]
September 21, 2021
