GOAL A regional health benefits company wanted to improve online visibility with search engine optimization (SEO), content strategy and search engine marketing (SEM). DISCOVERY TruStar worked within the client’s budget to: Evaluate archives and content from other member companies within its national association, including videos, copy/print and other available resources. Distill big-picture performance contributions of […]
CHALLENGE A large, national nonprofit mental health system wanted to grow its organic search traffic to increase the number of visitors to its website from search engines, specifically from Google. PROCESS Working within a strict budget, TruStar Marketing conducted highly-technical advanced keyword research to identify opportunity gaps. Using the learnings from this Discovery Phase, […]
CHALLENGES Managing complex digital advertising campaigns in social and search media to generate patient leads in highly competitive local markets National hospital system with over 100 hospitals in local markets needed highly efficient, scalable approach that delivers measurably improved results. DISCOVERY Campaigns needed a creative refresh to meet current patient needs Client reporting system was […]
CHALLENGE This large regional health care company wanted one powerful brand position that could be successful for its two unique business segments. One segment provided health care placement services to large healthcare employers and the other provided direct care for the intellectually and developmentally disabled. DISCOVERY Conducted in-depth qualitative research with prospects, customers and […]
CHALLENGE Share meaningful website analytics with a variety of time-pressed clients in the hospital and insurance categories. Clients include a national hospital chain and statewide insurance carriers. The deliverables needed to be accessible, robust and insightful. DISCOVERY After conducting dozens of interviews with hospital marketing contacts, we learned there were wide-ranging levels of understanding and […]
CHALLENGE A national hospital system with over 100 hospital and physician groups wanted to measurably increase patient engagement organically while improving cost efficiencies. A scalable, replicable, cost-efficient SEO approach needed to be designed. DISCOVERY Every hospital had technical issues that had to be addressed beforehand. These included: Some sites used code that blocked search […]
