CHALLENGE A large, 300+ million dollar regional HVAC services provider with both residential, business and construction services wanted to better understand what its customers and prospects wanted in order to better communicate with them. DISCOVERY We started by understanding their customers and prospects through blinded, in-depth qualitative research discussions with homeowners, facilities managers, commercial […]
CHALLENGE Improve paid search to bring in more cross-selling opportunities and deliver more appointments. $300+ Million regional home and facilities services company wanted to improve their digital marketing and sought opportunities to drive new customer acquisition. DISCOVERY Homeowners and facilities owners/managers have specific needs at specific times. Unless these needs are brought up, service […]
CHALLENGE New high-tech industrial product in a busy marketplace provides faster, more accurate process data in high-tech electronics manufacturing industry. How to you build meaningful, measurable awareness and engagement? DISCOVERY We conducted qualitative research with process engineers across North America (US, Canada, Mexico), to better understand purchase motivators, decision maker desires and wants in similar […]
High tech industrial marketing teams know decision makers start the sales journey for their products online. Slow load times and hard-to-find product information on your website impacts user experience negatively and reduces brand connections. TruStar’s UXD (User Experience Design) process for website design eliminates this problem. CHALLENGE Key updates by search engines were gradually, negatively […]
CHALLENGE An all new high-tech brand wanted to launch their revolutionary objective-evidence solution for the discriminating electronics manufacturing industry. Neither their brand, nor their product were known in the marketplace. A global trade event that would be key for them was fast approaching and there wasn’t enough time to demo the final product with […]
