Insurance Marketing that Delivers Subscribers GOAL A large regional health benefits provider asked us to: Drive more sales through digital marketing and deliver a clear picture of how leads were REALLY CONVERTING on their separate enrollment platform (outside of their main website). CHALLENGES Started with little to no data visibility across platforms. Tracking through to […]
Great marketing delivers measurable results. It is in high demand across all industries. We serve many, and we specialize in these three.
CHALLENGE Share meaningful website analytics with a variety of time-pressed clients in the hospital and insurance categories. Clients include a national hospital chain and statewide insurance carriers. The deliverables needed to be accessible, robust and insightful. DISCOVERY After conducting dozens of interviews with hospital marketing contacts, we learned there were wide-ranging levels of understanding and […]