Marketing Analytics
Based in Nashville, TN, and across the country, the TruStar Marketing analytics team brings expertise across traditional and digital media analytics. Traditional includes direct mail, radio, print, and television. Digital is all-inclusive, from search engine optimization (SEO) to paid search, paid and organic social media, video and audio streaming, transportation, outdoor, digital billboards, native, programmatic media, and much more. We also provide highly sophisticated reporting and analytics hyper-locally, statewide, nationally, and globally.
The TruStar Marketing brand of analytics is not about simply reporting. It is about sharing decades of experience across thousands of hours of campaign analytics to bring you accurate, honest, and transparent interpretations. If your results are down, you can count on knowing it! We believe that any misleading interpretation of the data is wrong. No spin is your win. Our promise is accurate, honest data and interpretation.
Lead Generation and Conversion
Our proven process nurtures your prospects to conversion by turning your brand awareness and digital presence into lead-generation tools. You will appreciate calls to action that pull more qualified prospects through each decision point more efficiently and in larger numbers.
Lead tracking monitors how your prospective clients get to know you during each step of the sales process. This can start as a billboard that leads to an online search for your brand, or an automated email that cultivates a relationship and builds trust. Lead tracking helps you:
- Understand how your marketing efforts are driving leads
- Improve your sales funnel
- Collect information to drive new sales faster
The goal is to better understand your primary audience so that you can deliver the right message to the right person at the right time.
Conversion Rate and Lifetime Value (LTV)
Naturally, you want to be sure marketing dollars generate the results you need. That’s why tracking conversion rate against a lifetime value estimate of your average customer is important across multiple marketing channels. This performance comparison allows you to:
- Lower customer acquisition costs by maximizing the value per visitor
- Increase revenue per visitor
- Demonstrate the value of a campaign
- Focus your marketing efforts and budget appropriately
- Gain more customers
You benefit from clear strategies that provide the data you need to take control of your results as well as your budget. The lifetime value estimate of your average customer is a critical benchmark for measuring campaign performance. TruStar Marketing provides a variety of ways to estimate your LTV during a marketing strategy consultation.
As your partner committed to your success, we are with you every step of the way. Let’s Chat!