Your website’s user experience (UX) design, navigation, calls to action (CTAs) and technical functionality all directly impact your business’s success. In fact, your website is likely the No. 1 visibility platform your prospects use when they want to know more about who you are and what you offer.
TruStar’s website design and development team includes experts in UX, search engine optimization (SEO), sales funnel design, custom site development, copywriting and more to provide you with a long-lasting website with high technical integrity.
The quality of your user’s experience with your website drives the algorithms that determine rankings, site speed and success. We’ll conduct heat mapping and track different personas through your current website to reveal which of your existing UX features are – and aren’t – working.
Effective UX design works throughout your entire website, from a visitor’s first click to their final action. Essential factors to consider include:
- Visual design
- Interactive elements
- Information architecture
- Placement of CTAs
- Technical functionality
- Load times
- How to quickly fulfill visitors’ needs
Our team will conduct user research to develop and validate UX design ideas that will best resonate with your audience.
UX design effectiveness is then tested with users within your client or customer personas to learn about their behavior and identify opportunities to further improve results. This also helps uncover any potential problems that may need addressing.
Once you have a clearly defined user experience design, that information is used to answer the question, “How can users get the information they’re here for faster?”
We’ll guide you through designing a sales funnel that will increase visitor engagement and qualified leads by mapping out the user’s journey, from earning their attention to encouraging action and loyalty.
Continual improvement of your website should be rooted in data collected through your visitors and their behavior. We’ll optimize your website with analytics-focused design decisions for the easy collection, analysis and reporting of data. Sample metrics include:
- Cross-platform persona tracking
- Bounce rates
- New vs. returning users
- User behavior data
- Conversion rate optimization (CRO)
- And more
Specific KPIs will be chosen based on your company and its goals.
What Does TruStar Do Differently?
We focus not only on your site’s design and functionality – we also ensure its technical integrity. This means making sure that when your current site is transferred over, you don’t lose any of the SEO or other “wins” you already have.
We also analyze the technical soundness of your website by ensuring the following:
- There are no 404 errors (or missing pages).
- There are no broken links.
- All images and videos load correctly.
- Brand styles and messaging are maintained.
- None of your multimedia additions (videos, audio clips, etc.) have a large file size that could ding your Google search results.
Sitemap & Wireframe Creation
Site structure and navigation should be pieced together with UX and analytics design at the forefront. We’ll recommend and provide:
- A menu structure that improves lead generation
- A flow of information that increases engagement
- Persuasive copy
- Logo placement
- Specific CTAs and their location
- What to include in your footer
- And more
Based on your business goals and preferences, the sitemap can be created from scratch or built around your existing setup.
Even if your website has a great user experience and sitemap, people won’t stick around if it isn’t visually appealing. A well-designed and well-branded website can make the difference between looking like a credible company or a scam.
Your website should be a direct reflection of your brand, which means putting your company’s style guide to use in relation to font, color and art choices. These elements should be incorporated in a way that draws the eye to your CTAs and the information your visitors are seeking.
If your website doesn’t load in under five seconds, consider each visitor a missed business opportunity. Nothing else about your website matters if visitors are X-ing out before they can see it.
Nearly 80% of people say they’re more likely to return to or share a mobile site if it’s easy to use, according to Google. We’ll make sure your website maintains its appeal across devices so all visitors have the same experience.
Your sales funnel may bring visitors to your site, but useful and/or engaging content is what keeps them hanging around. Consistent multimedia content marketing is an essential piece of optimizing your web traffic results.
Custom Website Development
TruStar is CMS-agnostic, which means our coders and technical experts can build your custom website on the platform of your choice. This is best done without the use of templates to allow more design and structural freedom.
Benefits of a Custom Website
Templated websites impose a number of limitations that affect your ability to control and adapt your site as your business grows. By opting for a custom website, you can:
- Improve website performance with features custom-tailored to your audience
- Increase website speed by eliminating unnecessary built-in functionalities that come with site templates
- Gain more flexibility to scale up alongside your business
- Tailor the design to your branding
- Improve website security
- Develop a unique appearance that makes your brand more memorable than your competitors
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Increase Return Visitors & Engagement
If you think it’s time for a website refresh, your customers, clients and prospects likely do too. Improve engagement, qualified lead generation, brand reputation and profits – schedule a free intro call with TruStar Marketing to learn how website design and development services can benefit your business results.