Quality content has always been a key driver of marketing success. But in a time of AI-created copy and search engines prioritizing human-written content, the importance of high-value digital marketing content is accentuated. Today’s customers expect superior, consistent content from brands they are considering supporting. And while content should generally aim to benefit people more […]
August 14, 2023
In the dynamic world of online advertising, Google Ads stands out as a powerful platform that leverages artificial intelligence (AI) to deliver more relevant and impactful ads to users. With AI at its core, Google Ads has completely transformed the way ads are created, targeted and displayed, empowering advertisers with unprecedented levels of precision and […]
July 14, 2023
With the rise of AI technology, some people think we are living in a real-life version of “The Matrix.” What used to be just entertaining science fiction has now become a fast-evolving reality. Just like in the movies, no free-thinking person wants to live under a robot-controlled dystopian society, evading Arnold Schwarzenegger and his fellow […]
July 3, 2023
By now, you’ve heard much about ChatGPT. Thought leaders sing its praises and warn of its shortcomings. You may have started using it to see what its capabilities are, to satisfy your curiosity and perhaps even to increase efficiency with your work or home life. If you’re a business owner, writer or marketer intrigued by […]
July 3, 2023
Two-way text messaging can be one of the most effective communication strategies in health care for increasing patient engagement and reducing no-show appointments, whether you’re marketing for a hospital system, dental clinic or surgery center. The statistics speak for themselves: Text message open rates stand at 98%. Comparatively, email open rates might reach up to […]
June 7, 2023
Most marketers today are inundated with software and lead optimization platform options for managing leads, marketing communications and related automations, sales and more. Every day there is a new platform with new capabilities. Industry giants like Salesforce, its lead optimization platform, Pardot, and many others, such as Act-On and Marketo, have been helping companies track […]
May 4, 2023
While some marketers are embracing artificial intelligence (AI) head-on, a large portion of the industry still reports not using AI at all. The most common reason marketers aren’t using this technology is a lack of knowledge about how it works. More than 80% of marketers agree that AI is critical to the future of marketing, […]
March 10, 2023
On Jan. 19, the Nashville Health Care Council (NHCC) brought together some of Nashville’s brightest minds and biggest thinkers in health care for a conversation on “Wall Street’s View on Prospects for the Healthcare Industry.” The event opened a dialogue among more than 400 attendees on the economic outlook and trends for the industry in […]
February 9, 2023
Women make up 70% of the global health care workforce, and yet hold only 25% of executive and leadership roles in the industry, according to the World Health Organization. In a field that is seeking diversity in leadership, encouraging and connecting women leaders is one of many strategies that is important in driving necessary change. […]
February 3, 2023
Perfecting your YouTube content plan Digital marketing is constantly evolving, and video quickly went from being a suggested part of your digital marketing strategy to a required one – especially with Google MUM favoring multimodal content. YouTube is the best option for publishing videos due to it being the biggest online video sharing platform. According […]
January 23, 2023
