With talks of a potential impending recession swirling in the air, you may be contemplating in advance how you could reduce your spending if the economy continues its current trajectory. When considering this question, some business leaders look first at marketing or advertising budgets. Why? Advertising and marketing costs may drive new business, but some […]
October 12, 2022
…Even if They have a Full In-House Marketing Team READ TIME: 4 min, 12 sec. Each day, businesses of every size discover that well-done search engine optimization (SEO) helps increase their brand visibility, connections and sales. As the value of SEO becomes more popular, […]
September 13, 2022
Now is the time to switch to Google Analytics 4 (GA4), especially because once the switch to GA4 is made on July 1, 2023, all data that is currently in Universal Analytics (UA) will not be available in GA4. So switching now will allow you to begin acquiring and storing data in GA4. Google has […]
August 29, 2022
updated 8.15.2022. Persuasive, well-written copy helps you sell health care services and products and engage with potential patients or customers. But it doesn’t matter how much money you spend or how compelling your prose is if no one ever sees it. SEO (search engine optimization) copy is a specialized form of writing that targets search […]
August 15, 2022
When you realize you need to invest additional resources into marketing, be careful not to underestimate the amount of work and special talent needs required to generate measurable results. It’s tempting to hire one or two in-house marketing specialists and consider the problem solved. The truth is that digital marketing today is highly technical in […]
August 1, 2022
In our current economy, it’s safe to say money is currently on the minds of many Americans. Gas prices are at an all-time high, costs of living are skyrocketing and interest rates are increasing. In fact, 18% of Americans named inflation as the most important problem facing the U.S. in May, according to a recent […]
July 11, 2022
LinkedIn is rated the No. 1 platform for B2B lead generation, and that title is well deserved. This network of more than 830 million members across 200 countries is a powerful tool for meeting and exceeding virtually any marketing goal in today’s global climate. Yet for many, the recipe for leveraging this tool is a […]
June 28, 2022
The health care and health insurance industries in the U.S. continue to grow faster than the overall economy. This growth has led many health care and health insurance marketing executives to wonder, “How can we possibly cut through all this competition?” Health care expenditures increased by 93% between 2004 to 2018, which far outpaced the […]
June 17, 2022
READ TIME: 2 min. 51 sec. Google’s search engine results page (SERP) is changing. It’s time to adapt or die. Responses to advanced queries will be in a format of featured snippets rather than a list of clickable title/description links to URLs. The intent is to make it easier and faster for people to […]
May 31, 2022
According to a 2019 study by Eligibility.com, nearly 90% of patients will Google their health symptoms before going to a doctor. Considering that so many people turn to Dr. Google for answers, hospitals and health care facilities have an opportunity to combat incorrect information, establish authority and convert searches into appointments – all at the […]
May 20, 2022
