According to a 2019 study by Eligibility.com, nearly 90% of patients will Google their health symptoms before going to a doctor. Considering that so many people turn to Dr. Google for answers, hospitals and health care facilities have an opportunity to combat incorrect information, establish authority and convert searches into appointments – all at the […]
May 20, 2022
Research continues to show the B2B discovery and sales power of search engine optimization (SEO) and search engine marketing (SEM). And in today’s digitally driven market, B2B health care companies can’t afford to forgo a well-thought-out search strategy. But which tool drives traffic better for your organization: SEO or SEM? The answer is both. Here […]
May 2, 2022
READ TIME: 1 min. 53 sec. TruStar Marketing is proud to announce being named a Semrush Agency Partner! Semrush, an online visibility platform, provides a suite of marketing tools that includes keyword research and online ranking data. The Semrush Agency Partner designation puts us in elite company. We are 1 of 3 agency partners in […]
April 23, 2022
Read Time: 4 mins 13 secs. Landing pages can make or break a digital marketing campaign. Email, social media, and search engine marketing (SEM) are all great at reaching prospects. However, if you don’t have a page specifically designed for conversion, you are losing out on potential clients. This means that your landing page […]
March 31, 2022
Read Time: 3 mins 46 sec. 2020 and 2021 could be described as the building block years for digital marketing trends in 2022. They created what a lot of businesses and brands would define as a permanent change to the way we do things. 2022 will hold as many, if not more, dramatic changes. 2020 […]
January 29, 2022
READ TIME: 2 mins 3 secs. At TruStar Marketing, we really love a challenge. One of our clients, which makes healthcare technology, recently asked us to perform Search Engine Marketing (SEM) for a client so they could deliver innovative technology to their healthcare partners. Spoiler alert: In 3 months, our client was achieving a […]
December 21, 2021
Read time: 2 min 41 sec. It’s no secret that some feedback for Google Analytics 4 is not pretty. Sure, the platform has supporters who point to its potential, but many in the search marketing community who were excited to get into GA4 became frustrated days after release. Familiar metrics and dashboards that made so […]
November 19, 2021
Alex Rutan recently joined TruStar Marketing as a Design Digital Specialist. Alex is involved in graphic and illustration creative design and social media research and content strategy. Previously Alex served as a Research Specialist in a contract position at JLL. While in this position she conducted research on consumer trends. She also helped setup rooms […]
November 5, 2021
Zachary Van Etten has joined the SEO team of TruStar Marketing as a Marketing Specialist. Zachary focuses primarily on SEO, marketing campaign development and content creation. Previously Zachary served as a Reporter for WUFT News in Gainesville, Florida where he gathered news and news sources to report them through radio, TV, print and social media. […]
November 4, 2021
TruStar Marketing welcomed Marybeth Garcia earlier this year as Director of Media and Digital Operations. Ms. Garcia oversees Media and Digital Marketing activities for the agency, which specializes in Insurance, Health Care and Industrial & Tech clients. Prior to her position at TruStar, Garcia specialized in Direct Response Television, digital content and integrated multichannel marketing […]
November 3, 2021
