There’s a lot of talk and action about marketing analytics. Digital marketing has significantly increased the amount of data we can track and utilize to “market back” to highly targeted audiences. Sophisticated e-commerce companies, such as Amazon, tap into prospect profile databases to custom-serve offers, ads, products and services to you in real time. Yet, […]

We’ve all heard about the power of online and mobile marketing, but many executives have yet to figure out what actually works to increase sales.  In my experience, the most successful campaigns fuse the science of response marketing with the art of the brand. It’s all about tracking, analytics and brilliant creative that works on […]