Most marketers today are inundated with software and lead optimization platform options for managing leads, marketing communications and related automations, sales and more. Every day there is a new platform with new capabilities. Industry giants like Salesforce, its lead optimization platform, Pardot, and many others, such as Act-On and Marketo, have been helping companies track […]
May 4, 2023
While some marketers are embracing artificial intelligence (AI) head-on, a large portion of the industry still reports not using AI at all. The most common reason marketers aren’t using this technology is a lack of knowledge about how it works. More than 80% of marketers agree that AI is critical to the future of marketing, […]
March 10, 2023
On Jan. 19, the Nashville Health Care Council (NHCC) brought together some of Nashville’s brightest minds and biggest thinkers in health care for a conversation on “Wall Street’s View on Prospects for the Healthcare Industry.” The event opened a dialogue among more than 400 attendees on the economic outlook and trends for the industry in […]
February 9, 2023
Women make up 70% of the global health care workforce, and yet hold only 25% of executive and leadership roles in the industry, according to the World Health Organization. In a field that is seeking diversity in leadership, encouraging and connecting women leaders is one of many strategies that is important in driving necessary change. […]
February 3, 2023
Perfecting your YouTube content plan Digital marketing is constantly evolving, and video quickly went from being a suggested part of your digital marketing strategy to a required one – especially with Google MUM favoring multimodal content. YouTube is the best option for publishing videos due to it being the biggest online video sharing platform. According […]
January 23, 2023
Creating the right YouTube content plan In a world that values instant access to information and visual media consumption, you no longer have a choice as to whether video content should be a part of your overall content strategy. Video is now the primary way people want to learn and interact online – not to […]
January 20, 2023
Repurpose Your YouTube and Blog Content Across Channels Creating consistent, quality content for your website and social media channels has loads of benefits for your business. In fact, companies that engage in regular content marketing often experience: Increased leads and sales A positive return on investment (ROI) Increased social media engagement Improved audience retention Higher […]
December 22, 2022
Ten years ago, my sister brought this amazing Pecan Pie to Thanksgiving Dinner. It was by far the BEST Pecan Pie we have ever tasted (and our families have had YEARS of experience in tasting pecan pies). For this season, I’d like to share this recipe with you. Nothing means more than sharing time (and […]
November 23, 2022
Digital Marketing vs. Digital Branding Most of us are familiar with digital marketing. It incorporates: online advertising social media advertising content marketing search engine optimization email marketing influencer marketing…and more Its purpose is to grow your business through expanding your customer base and increasing your sales. It’s a growth strategy where its sole goal is […]
November 21, 2022
You’ve probably heard the saying, “Insanity is doing the same thing over and over and expecting different results.” This is true for a lot of things, but especially when it comes to measurably improving your marketing results. Every marketing team has goals, but whether they meet those goals relies on how well they strategize and […]
November 8, 2022
