Google announced that starting on Tuesday, May 14th, the developer’s version of Chrome will receive a privacy update that will allow users to manage and block the cookies tracking them online, via a privacy dashboard. Cookies are the bite-size pieces of data that are passed from a web server to a web browser when you visit a website. These cookies get “collected” when you fill out a form, create a user preference on a web app, or even just visit a site.

There is news about a technological revolution, ”even bigger than the internet.” Artificial Intelligence, or AI, will soon monitor our health, manage our money, drive our cars and even choose our pets, so the pundits say. Marketing will use AI to transform the sales process, intensify tracking, and get very, very close and personal with […]

Someone recently sent me a suggested post for LinkedIn about Voice of Customer (VOC) research. The article implied that present-day marketer focus on VOC is over-hyped in its importance and impact. After all, the opening paragraph explained, people are not truly honest in focus groups. WHAT?!

Marketers know, every good decision centers on understanding your audience. This is remarkably true for those in Business to Business (B2B) marketing. That’s why we, at TruStar Response Marketing, are sponsoring this month’s NAMA B2B Special Interest Group: Create Buyer Demand with B2B Personas featuring Pat McAlloy of SiriusDecisions.

The Hispanic Market in the U.S.—¿Por qué y Cómo? There are more than 53 million people of Latino origin in the United States. They represent about 17 percent of the total population. Hispanic population is expected to grow 167 percent between 2010 and 2050, compared to only 42 percent for the total population. The U.S. […]

There’s a lot of talk and action about marketing analytics. Digital marketing has significantly increased the amount of data we can track and utilize to “market back” to highly targeted audiences. Sophisticated e-commerce companies, such as Amazon, tap into prospect profile databases to custom-serve offers, ads, products and services to you in real time. Yet, […]

We’ve all heard about the power of online and mobile marketing, but many executives have yet to figure out what actually works to increase sales.  In my experience, the most successful campaigns fuse the science of response marketing with the art of the brand. It’s all about tracking, analytics and brilliant creative that works on […]