READ TIME: 2 mins 3 secs. At TruStar Marketing, we really love a challenge. One of our clients, which makes healthcare technology, recently asked us to perform Search Engine Marketing (SEM) for a client so they could deliver innovative technology to their healthcare partners. Spoiler alert: In 3 months, our client was achieving a […]
December 21, 2021
Read time: 2 min 41 sec. It’s no secret that some feedback for Google Analytics 4 is not pretty. Sure, the platform has supporters who point to its potential, but many in the search marketing community who were excited to get into GA4 became frustrated days after release. Familiar metrics and dashboards that made so […]
November 19, 2021
Alex Rutan recently joined TruStar Marketing as a Design Digital Specialist. Alex is involved in graphic and illustration creative design and social media research and content strategy. Previously Alex served as a Research Specialist in a contract position at JLL. While in this position she conducted research on consumer trends. She also helped setup rooms […]
November 5, 2021
Zachary Van Etten has joined the SEO team of TruStar Marketing as a Marketing Specialist. Zachary focuses primarily on SEO, marketing campaign development and content creation. Previously Zachary served as a Reporter for WUFT News in Gainesville, Florida where he gathered news and news sources to report them through radio, TV, print and social media. […]
November 4, 2021
TruStar Marketing welcomed Marybeth Garcia earlier this year as Director of Media and Digital Operations. Ms. Garcia oversees Media and Digital Marketing activities for the agency, which specializes in Insurance, Health Care and Industrial & Tech clients. Prior to her position at TruStar, Garcia specialized in Direct Response Television, digital content and integrated multichannel marketing […]
November 3, 2021
Chelle Watson recently joined TruStar Marketing as Paid SEM Lead. Chelle is a leading expert in Search Engine Optimization as well as optimizing Search Engines and social media. Chelle most recently served as a hands-on Technical Digital Search Director at a large custom software and application development firm. Her experience in technical businesses is extremely […]
September 28, 2021
Cole Milam recently joined TruStar Marketing as an SEO Account and Project Manager. Cole project manages the SEO services for our health care-centered clients, including Mobile First and Voice Search initiatives. Services include all aspects of organic search, including content strategy. Previously, Cole served as a digital marketing strategist at Amazon and TAKL. At Amazon […]
September 21, 2021
TruStar Marketing has announced Edwin Acevedo has recently been promoted to Senior Analytics Manager because of his constant work to improve his technical knowledge, keeping the team up in the fast-changing environment, and being among the most reliable, dedicated, and likable people on the team. He joined the firm early in 2019 as Digital Optimization Specialist. “Edwin brings deep, technical, and business experience to his role, along with a passion for technology […]
September 21, 2021
Planning content for your website without considering how it will be found by search engines is more wishful thinking than a digital marketing strategy. Google is paying closer attention than ever to what your web pages say. For your website to turn prospects into leads (and eventually into customers), your web content and messaging should set your brand […]
September 14, 2021
Two of the most important factors that determine your website’s organic search ranking are: Your website content Links from other websites to that content. Writing great SEO-optimized content is hard. Getting high-quality backlinks to that content is harder. When those links happen naturally, your website’s backlink authority goes up – and so does your ranking […]
February 1, 2021
