LinkedIn is rated the No. 1 platform for B2B lead generation, and that title is well deserved. This network of more than 830 million members across 200 countries is a powerful tool for meeting and exceeding virtually any marketing goal in today’s global climate. Yet for many, the recipe for leveraging this tool is a […]
June 28, 2022
The health care and health insurance industries in the U.S. continue to grow faster than the overall economy. This growth has led many health care and health insurance marketing executives to wonder, “How can we possibly cut through all this competition?” Health care expenditures increased by 93% between 2004 to 2018, which far outpaced the […]
June 17, 2022
READ TIME: 2 min. 51 sec. Google’s search engine results page (SERP) is changing. It’s time to adapt or die. Responses to advanced queries will be in a format of featured snippets rather than a list of clickable title/description links to URLs. The intent is to make it easier and faster for people to […]
May 31, 2022
According to a 2019 study by Eligibility.com, nearly 90% of patients will Google their health symptoms before going to a doctor. Considering that so many people turn to Dr. Google for answers, hospitals and health care facilities have an opportunity to combat incorrect information, establish authority and convert searches into appointments – all at the […]
May 20, 2022
Research continues to show the B2B discovery and sales power of search engine optimization (SEO) and search engine marketing (SEM). And in today’s digitally driven market, B2B health care companies can’t afford to forgo a well-thought-out search strategy. But which tool drives traffic better for your organization: SEO or SEM? The answer is both. Here […]
May 2, 2022
READ TIME: 1 min. 53 sec. TruStar Marketing is proud to announce being named a Semrush Agency Partner! Semrush, an online visibility platform, provides a suite of marketing tools that includes keyword research and online ranking data. The Semrush Agency Partner designation puts us in elite company. We are 1 of 3 agency partners in […]
April 23, 2022
Read Time: 4 mins 13 secs. Landing pages can make or break a digital marketing campaign. Email, social media, and search engine marketing (SEM) are all great at reaching prospects. However, if you don’t have a page specifically designed for conversion, you are losing out on potential clients. This means that your landing page […]
March 31, 2022
Read Time: 3 mins 46 sec. 2020 and 2021 could be described as the building block years for digital marketing trends in 2022. They created what a lot of businesses and brands would define as a permanent change to the way we do things. 2022 will hold as many, if not more, dramatic changes. 2020 […]
January 29, 2022
READ TIME: 2 mins 3 secs. At TruStar Marketing, we really love a challenge. One of our clients, which makes healthcare technology, recently asked us to perform Search Engine Marketing (SEM) for a client so they could deliver innovative technology to their healthcare partners. Spoiler alert: In 3 months, our client was achieving a […]
December 21, 2021
Read time: 2 min 41 sec. It’s no secret that some feedback for Google Analytics 4 is not pretty. Sure, the platform has supporters who point to its potential, but many in the search marketing community who were excited to get into GA4 became frustrated days after release. Familiar metrics and dashboards that made so […]
November 19, 2021
