Content Marketing
Enhance your digital presence in a meaningful manner.
Sharing your story through content builds positive awareness and connections. We get to the heart of your narrative with a proven multi-step process that starts with discovery, then design, development, deployment and tracking of targeted, meaningful information-sharing communications.
Many clients have extensive content in their archives that can be re-purposed and updated efficiently. So, we often begin with a content audit, establishing an inventory of available resources, organizing and ranking it for market potential. We also conduct additional research with stakeholders and deliver a content strategy, recommended timing, a deployment plan with specific topics and a recommended schedule. We also discover and identify biggest opportunity gaps. We follow the golden guideline to “create once and publish everywhere” to maximize both impact and efficiencies. We help you navigate the many proven tricks and details required for true success, including the balance between content, context and frequency.
Areas of specialization include hospitals (regional and national – and specialties), healthcare products and B2B, insurance and global manufacturing. We are also a leader in establishing best practice standards for content optimized for SEO, with the KPI measure of improving visibility and connections in today’s complex Mobile First Voice SEO