Digital Marketing Wired to Close More Sales

Insurance Marketing that Delivers Subscribers

A large regional health benefits provider asked us to:

Drive more sales through digital marketing and deliver a clear picture of how leads were REALLY CONVERTING on their separate enrollment platform (outside of their main website).

Started with little to no data visibility across platforms.
Tracking through to enrollment had never been done before.
Accounts not well segmented for their diverse audience and offerings.
Large amounts of digital ad dollars went to brand keywords that were ranking well organically.

Shifted budget from low-performing keywords.
Split audience, targeting distinct insurance plans, with unique campaigns and focused landing pages.
Engineered tracking code through collaboration with multiple partners.
Delivered conversion data visibility from click to landing page to enrollment platform and COMPLETED NEW MEMBER APPLICATIONS for the first time.
Maximized efficiencies considering seasonality, shifting to high-opportunity keywords over branded already ranking well organically.

Happy Family smiling

In just 3 short months, our insurance client saw:

484% INCREASE in qualifying conversion rates (from 4% to 23.35%).
800% DECREASE in Cost per Conversion (from $74 to $9).
Detailed analytics with actual COST PER ENROLLMENT.
Custom aggregate and individual campaign dashboards with deep drill down reviews monthly.